http://neilperkin.typepad.com/only_dead_fish/2011/02/predicting-the-unpredictable.html By Neil Perkin Ever since I read Taleb’s Black Swan and Fooled By Randomness I’ve had a heightened awareness of the limitations of our attempts to predict the […]

http://www.codinghorror.com/blog/2010/07/groundhog-day-or-the-problem-with-ab-testing.html by Jeff Atwood On a recent airplane flight, I happened to catch the movie Groundhog Day. Again. If you aren’t familiar with this classic film, […]

by Lyle Mullican One of the most fundamental rules of user experience on the web is that developers arerarely qualified to evaluate it. As developers, we know far […]

By Vanessa Fox A few weeks ago, I organized and moderated several sessions at SMX London. One of those sessions was about international SEO, which in part, […]

Speak to any seasoned designer long enough and the topic of copywriting comes up. Any designer worth their salt knows the value of great copywriting […]

Recently I was reading a list of copywriting guidelines on how to make web pages attract and keep a reader’s attention. The list contained familiar […]

Posted by Saneel Radia Participant Media Model by Arts Alliance We recently got excited about a 15 year old chart (pictured) we were presented that effectively encapsulated participation inequality. […]

by Gerry McGovern   Whenever you get people to vote on a list of tasks, clear trends will quickly emerge. Over the last eight years […]

Every time I see Steve Krug’s book “rocket surgery made easy” I feel guilty. I know I should do more usability testing than I do, but somehow it […]

As web professionals, we all know that the concept of the page fold being an impenetrable barrier for users is a myth. Over the last […]