“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to […]

“The following statistic might threaten you,” Trout writes, “but today’s business managers are expected to read one million words per week.” Let’s do some basic […]

The Web empowers the customer more than it empowers the organization. This shift in power is only beginning to be felt. One of the greatest […]

Six Fixes Our example site’s designers have several options for correcting user misconceptions about the IA: 1. Merge the two sections into a single area […]

There are some bad writing habits we all slip into from time to time. One is wordiness. If you tend to be wordy, here’s a […]

The billboard featured a close-up of a large slice of steaming pizza. And the headline said: “Ooey Gooey Pizza.” A woman walking by (and this […]

“Ugly when compared to pre-existing notions of taste is a bummer. But ugly as a representation of mass experimentation and learning is pretty damn cool. […]

#1- Traffic is generated by participating in the community; not daily posting #2 – Traffic is irrelevant to your blog’s success anyway #3- Loyal readers […]

FT 3.07.06 Pose the question: “What’s on the box?” and you will get an answer about that night’s television listings – schedules that were set […]

Future of Media Strategic Framework – visual map The Symbiosis of Mainstream and Social Media A symbiotic relationship is emerging between mainstream media (such as […]