People like narratives. They understand them. Narratives also affect the way people process information. If you use stories to present information to consumers you can […]

Fail Fast A major benefit of fast iteration is you also fail fast. Failing fast means you invest less time in the things that don’t […]

Participation inequality is one exponent of the empowerment divide that has held constant throughout all the years of Internet growth: in social networks and community […]

Far worse than the economic divide is the fact that technology remains so complicated that many people couldn’t use a computer even if they got […]

I know I said we should listen to our outraged users.  But I didn’t mean we should ignore all our happy, contented users as well.  […]

The simple idea that people’s actions model meaning better than a directory (even a flexible directory) is a critical step forward in thinking about the […]

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best […]

In a recent article, I explained how once a user arrives on a Web site, the conversion process becomes a “sales funnel.” At each step […]