In his seminars, Sugarman would quiz his students on the purpose of various copy elements: the headline, the graphics, the sub-headlines, etc. Why are they […]

by Nick Wreden September 2, 2003 “Send me a proposal.” Those four words spark hope and dread in everyone who’s in sales. On the one […]

by Karon Thackston April 27, 2004 In part 1 of this two-part article, I introduced a client of mine (AEwebworks) that suffered from some copywriting […]

by Karon Thackston April 20, 2004 When you begin to write copy for any product or service, you have to take a few things into […]

by B.L. Ochman June 22, 2004 Learning to write press releases that can be easily found by search engines can exponentially increase the size of […]

by Kelly Goto December 7, 2004 Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills […]

by Gerry McGovern April 26, 2005 When it comes to optimizing your site for search and the search engines, it’s important not to overcomplicate your […]

by Jonathan Kranz September 20, 2005 In his book, Mysterious Stranger, magician David Blaine reveals the most important secret behind Harry Houdini’s extraordinary death-defying escapes: […]

by Jonathan Kranz August 16, 2005 With September on the horizon, vacations are coming to an end and a new wave of marketing initiatives may […]

by Nick Usborne June 20, 2006 Sometimes, copywriters and content writers write in clichés. They say things like, “Company X offers an integrated end-to-end solution.” […]