We’ve known the basic guidelines for writing for the Web since our earliest studies in 1997. A key finding is that most website users don’t […]

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When Observing Users Is Not Enough: 10 Guidelines for Getting More Out of Users’ Verbal Comments By Isabelle Peyrichoux Published: April 9, 2007 “Observing a […]

Breadcrumbs show people their current location relative to higher-level concepts, helping them understand where they are in relation to the rest of the site. Breadcrumbs […]

by Rachel Lovinger on 2007/03/26 So, when we’re done philosophizing (for now) and we’ve figured out who’s going to be responsible for the content, how […]

Mobile phones have become a powerful emerging tool for participation in civil society. The MobileActive series of Strategy Guides examines the effectiveness of nonprofits using […]

LOTS OF GRAYING USERS According to a study by the Annenberg School at USC, American Internet users include… – 75% of adults aged 56-65 – […]

Janet Roberts has been around email marketing for longer than most. I’m pleased to have her back as a contributing columnist. -Larry Chase 1. List […]

If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing […]