Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as “traditional” online advertising, and seven times more so than TV […]
Donation page optimization: Summary of learning
Size DOES matter: Bigger donate buttons helped convert more donors Color can matter too: A vividly colored donation button can strongly boost donation page conversion…but […]
How to add stuff to wikipedia
1) For legal reasons, we have to be very proactive on copyright violations. 2) You can’t license the use of copyrighted material on Wikipedia; only […]
How Little Do Users Read?
http://www.useit.com/alertbox/percent-text-read.html Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more […]
Want That Post to Go Popular? Here’s The Best and Worst Times to Post It
Connecticut software developer Jake Luciani has run 10k items on Del.icio.us, Digg, Reddit and Mixx through the API of popularity ranking engine AideRSS to analyze […]
Right-Justified Navigation Menus Impede Scannability
We know from eyetracking studies that users tend to rapidly move their eyes down the left-hand side of lists. People read the rest of a […]
Right-Justified Navigation Menus Impede Scannability
We know from eyetracking studies that users tend to rapidly move their eyes down the left-hand side of lists. People read the rest of a […]
So You Want to Be a Manager—Seriously?
By Jim Nieters Published: April 22, 2008 “A great leader can direct a team to produce the best work of their careers and tune their […]
A Blogging Policy for the Nonprofit Workplace
By Pamela Fyfe • April 14, 2008 • Ask Rita in HR Employee blogging, like the use of the internet itself, is only likely to […]
The Secret to Getting People to Give: 15 Reasons Why People Donate
You can email your donor base until you’re blue in the face. You can make your donate button larger than the vat of coffee sitting […]