There are two main reasons why news sites are reluctant to send readers away by linking to third-party content. First, you shouldn’t send people away […]

Duplicate content. There’s just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot […]

“People tend to support nonprofits and the causes they champion because of an emotional connection. When you’re not trading in cold hard cash, your trading […]

Watching the US presidential coverage on the news always provides entertainment, especially considering how intense the democratic nomination was. While watching one of these segments […]

Borrowing from the health communication field, there are elements of Kim Witte’s research on fear appeals (also known as “scare tactics”) and her health risk […]

Jason Schultz: This is an important question that a lot of website owners have. The short answer under U.S. law is that you are right, […]

The other day Bob Garfield had a good kvetch about dumb comments on newspaper websites on his show, On The Media, and I posted my […]

Mac Slocum Whether intentional or not, Bob Garfield from NPR’s “On the Media” reopened an old wound when he questioned the need for user comments […]

NEWS YOU CAN USE Giving control of a website to a communicator can be like giving a pub to an alcoholic. Writers and communicators have […]

By Brandon Schauer, Adaptive Path Reprint from Adaptive Path, October 25, 2007 The Long Wow is a means to achieving long-term customer loyalty through systematically […]