“I’ve found some evidence to back my up: http://www.b2bemailmarketing.com/2007/08/html-vs-plain-t.html (you might wish to do a test like this) The summary of the post above is that: […]

Relying on ‘gut instinct’ will lead marketers astray * Employees less likely to open marketing emails during lunch than at any other time of the […]

To make menus and links simpler you have to think like acustomer. You also have to reduce the number of links and focuson the task […]

The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only […]

Dawn Shaikh* – User Experience Researcher (Seattle/Kirkland UX Team) Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked […]

Christine Phillips* & Barbara S. Chaparro Summary. This study examines the effects of visual appeal and usability on user performance and satisfaction with a website. […]

What was that I saw?   In January, 2006, the cat jumped out of the bag. Canadian researchers said there was no difference in a […]

ToddElliott – todd@adaptivepath.com Until fairly recently, when designers wanted to test an idea or design, they sought out an outside usability agency or, rented a […]

By Dmitry Fadeyev, September 24th, 2009 Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, […]

by Milissa Tarquini on 2007/07/24 | [55 Comments] The Above-the-Fold Myth We are all well aware that web design is not an easy task. There are many […]