Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You know”, they say, “a video that will […]

I can still remember the first fundraising appeal that moved me. I can remember where I was when I opened it and I can remember […]

http://saperduper.org/post/293243288/wikipedia-donators-anchoring-heuristic There was a blog post on HN yesterday from the Wikimedia Foundation. It was about the impact banners had on donators for the annual […]

It is time to draw a line in the sand. 2010 needs to see the demise of bland, insipid photography that are the equivalent of […]

Twitter and Facebook may be all the rage, but ordinary email is still king when it comes to sharing content online, according to new research […]

Jocelyn Harmon Driving into work today I heard a radio spot sponsored by American Express.  It featured the Smart Cookies, five women who got together to […]

JackieMy tip is – sometimes it’s OK to ignore tips 🙂 But first, you have to do your research and know what you want to […]

Here are four tips to better-framed fundraising appeals that focus on a hero and a good story: Recognize that every good story needs a hero. […]

On the Web, communicators must first and foremost help those whowant to be helped, rather than trying to reach brand newaudiences. I’ve seen some powerful […]

Personal Discovery Stories – tell how you discovered a lesson. These stories show your readers how similar you are to them and also might give […]