1) Often organizations experience burnout not because of the frequency of communications, but because of the *quality* of them. Specifically, we still seem to be […]
Category: Learn
10 High-Profit Redesign Priorities
I often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here […]
(MAYBE WE) LOOK DIFFERENT
Take some time to surf the Net across countries. Look at some European Union sites. Then look at some Asian sites (India, China, Japan). When […]
The twilight of print
By Gerry McGovern When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text and the Web […]
Does Your Copy Hold Up To A Quick Glance?
By Jessica Neuman Beck Quick—what does your site’s copy say about you? Make sure your graphics are proportionate to the rest of the body text. […]
Users Who Know Too Much (And the CIOs Who Fear Them)
A new IT department is being born. You don’t control it. You may not even be aware of it. But your users are, and figuring […]
Every element of copy has just one purpose — to get the first sentence read.
In his seminars, Sugarman would quiz his students on the purpose of various copy elements: the headline, the graphics, the sub-headlines, etc. Why are they […]
How to Write Effective Proposals
by Nick Wreden September 2, 2003 “Send me a proposal.” Those four words spark hope and dread in everyone who’s in sales. On the one […]
Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 2 of 2)
by Karon Thackston April 27, 2004 In part 1 of this two-part article, I introduced a client of mine (AEwebworks) that suffered from some copywriting […]
Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 1 of 2)
by Karon Thackston April 20, 2004 When you begin to write copy for any product or service, you have to take a few things into […]