When Observing Users Is Not Enough: 10 Guidelines for Getting More Out of Users’ Verbal Comments By Isabelle Peyrichoux Published: April 9, 2007 “Observing a […]
Category: Learn
The case against breadcrumbs is crumbling.
Breadcrumbs show people their current location relative to higher-level concepts, helping them understand where they are in relation to the rest of the site. Breadcrumbs […]
Content Strategy: The Philosophy of Data
by Rachel Lovinger on 2007/03/26 So, when we’re done philosophizing (for now) and we’ve figured out who’s going to be responsible for the content, how […]
MobileActive Strategy Guides
Mobile phones have become a powerful emerging tool for participation in civil society. The MobileActive series of Strategy Guides examines the effectiveness of nonprofits using […]
DESIGNING FOR “MATURE” USERS
LOTS OF GRAYING USERS According to a study by the Annenberg School at USC, American Internet users include… – 75% of adults aged 56-65 – […]
10 Ways to Increase Email Response Rates
Janet Roberts has been around email marketing for longer than most. I’m pleased to have her back as a contributing columnist. -Larry Chase 1. List […]
10 Landing Page Optimization Tactics
If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing […]
Top 10 Things to Measure on Your Website
Below, Jim gives us his Top 10 Things You Must Measure On Your Website. Now, without further ado, here’s Jim Sterne. -Larry Chase Investing more […]
How thick is your head and how long is your tail
by Avinash Kaushik According to the WOMMA Wombat2 2006 study roughly 88% of internet users “locate websites” using search engines. This is a rather obvious […]
List burnout wisdom
“We have recently invested in a high end stats package that does a lot more than others we researched, and unlike what I’ve seen with […]