by Beth Kanterhttp://beth.typepad.com/beths_blog/2007/04/screencast_trea.html I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast […]
Category: Learn
5 key characteristics of web brands
Here are the five most important characteristics of web brands: Web brands are useful They have a clarity of purpose The embrace simplicity They interact […]
Key Reports in Google Analytic
.Key Report #1: Referring Search Terms From Search Engines The report that tells you which search phrases people are using to find your site tells […]
THIN SLICING
In his popular book, Blink: The Power of Thinking Without Thinking, Malcolm Gladwell, demonstrates that people make decisions based on extremely small amounts of information, […]
Ego
http://sethgodin.typepad.com/seths_blog/2007/04/ego.html Just about every book publisher, including mine, has a beautifully lit display case of their books in the lobby. And just about every author, […]
Streakers, Gunmen and The Death of Network News
by Rohit Here’s a fact: if you get naked and run across the football field at an NFL game, you won’t get on television. The […]
How 7 basic human needs are driving the new social web
Yet for most, Web2.0 is about the next evolution of the Internet and how it is becoming more useful for everyone. Yes, there are lots […]
Vast majority of visitors would rather watch than participate
A tiny 0.16 percent of visits to Google’s top video-sharing site, YouTube, are by users seeking to upload video for others to watch, according to […]
Show Numbers as Numerals When Writing for Online Readers
We’ve known the basic guidelines for writing for the Web since our earliest studies in 1997. A key finding is that most website users don’t […]
07NTC e-newsletter resources
NEWSLETTERS WE LOVE Sierra Club RAW Grist Daily Candy Baby Center Flavor Pill Zipcar GREAT RESOURCES Convio Benchmark Study (FREE – EXCELLENT) M&R Study (FREE) […]