“They want to move from a content company to an audience company, giving the audiences control and learning…” Martin Stiksel, one of the Last.fm founders, […]
Category: Learn
The BBC’s Fifteen Web Principles
We developed these as part of the BBC2.0 project. I’ve been meaning to publish them for a while since they were signed off by the […]
Common Pitfalls of Building Social Web Applications and How to Avoid Them
By Joshua Porter In the last several years we’ve seen the rise and fall of many social web applications. While most of our attention gets […]
Surge in Online Giving!
The ePhilanthropy Foundation estimates that total online giving in the United States reached approximately $6.87 Billion (USD), a 51% increase over 2005 estimates, driven by […]
The Silver Plate
June 12th, 2007 by Gavin Over on the NTEN blog, there’s been a discussion of charitable giving — posing the question: “Does online engagement lead […]
Does online engagement lead to more money?
Does online engagement help nonprofits raise money? At first glance, this seems like a pretty straightforward question: engaging potential donors with your nonprofit’s mission is […]
How to professionally manage search
Identify the top 200-400 search terms on your website. These top 200-400 terms will usually represent a very significant percentage of search volume. Identify the […]
80% of Marketers Say Viral Builds Awareness
One of the major take-away messages from MarketingSherpa’s Viral Marketing 2007 survey, which was released in April, is that marketers who have done extensive work […]
Tiny Bubbles: Social Media Explodes in a Thousand Small New Ways
At is core social media is about human communications returning to normal levels of discourse that may have been forgotten in the push to cash […]
Why Invest in Social Features for Your Web Site?
The runaway successes of YouTube, MySpace, and Flickr have completely changed the landscape of design. One huge change is the rise in socially-enabled web applications, […]