HTML email – you either love it or you hate it. Some love the simplicity of text-only emails, while others praise the flexibility and good […]
Category: Learn
Email Design Guidelines for 2006
Never use images for important content like headlines, links and any calls to action. Use alt text for all images for a better experience in […]
How to avoid having your email being mistaken for SPAM
If you want to lessen your chances of being marked as spam avoid the following when creating emails: Using one or more lines of “YELLING” […]
Passive Voice Is Redeemed For Web Headings
Summary: Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. […]
Imminent Demise of the Page View
Underneath the Internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold – the […]
Seven Steps to Graphing Your Facebook Strategy
This guest post is written by Dave McClure: startup advisor, angel investor, PayPal alumnus, and Master of 500 Hats. Dave is organizing next week’s Graphing […]
http://images.businessweek.com/ss/07/09/0914_flickr/index_01.htm
Here’s the list… Engage Don’t just listen to your community. Engage Enforce Let the community help set standards and policies for appropriate behavior-then enforce them […]
How to Win Links and Influence People – Part 1 of 3
By Jennifer Laycock, Editor-in-Chief, SearchEngineGuide.com If the title of this article sounds familiar, don’t be surprised. It’s been more than 70 years since “How to […]
Reviving Anorexic Web Writing
Monday morning began precisely as Monday mornings are not supposed to begin: with an argumentative prospective client standing in my office (sans appointment) telling me […]
Better Writing Through Design
Good web design has a signature style: It’s approachable, it’s easy to understand, and it packs enough punch to catch the roving eye of even […]