by Lenny Murphy
As part of the last round of the GreenBook Research Industry Trends Study we asked respondents to name the companies that they consider to be the most innovative. The result was a list of 50 market research firms that are perceived to be the most innovative. You can find our analysis of the results in the GRIT Report.
In preparing for the next wave of GRIT (coming this month!) I’ve been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on these companies could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients. Take a look:
| Total | Rank | Supplier Mentions | Client Mentions | |
| Brainjuicer | 60 | 1st | 45 | 15 |
| TNS Global | 32 | Tied for 2nd | 23 | 9 |
| Vision Critical | 32 | Tied for 2nd | 24 | 8 |
| Synovate | 31 | 3rd | 27 | 4 |
| Ipsos | 25 | Tied for 4th | 19 | 6 |
| Nielsen | 25 | Tied for 4th | 19 | 6 |
| Anderson Analytics | 21 | 5th | 13 | 8 |
| Itracks | 18 | 6th | 17 | 1 |
| GFK | 17 | 7th | 13 | 4 |
| Peanut Labs | 16 | 8th | 13 | 3 |
| 20/20 | 15 | Tied for 9th | 15 | 0 |
| Communispace | 15 | Tied for 9th | 9 | 6 |
| Millward Brown | 14 | 10th | 9 | 5 |
| IModerate | 13 | 11th | 7 | 6 |
| Maritz | 11 | Tied for 12th | 6 | 5 |
| OTX | 11 | Tied for 12th | 8 | 3 |
| QualVu | 11 | Tied for 12th | 7 | 4 |
| InfoSurv | 10 | Tied for 13th | 8 | 2 |
| Revelation Global | 10 | Tied for 13th | 9 | 1 |
| Toluna | 10 | Tied for 13th | 9 | 1 |
| Affinnova | 9 | 14th | 5 | 4 |
| Gongos Research | 8 | Tied for 15th | 6 | 2 |
| Knowledge Networks | 8 | Tied for 15th | 6 | 2 |
| Neurofocus | 8 | Tied for 15th | 4 | 4 |
| Research Now | 8 | Tied for 15th | 5 | 3 |
| Vovici | 8 | Tied for 15th | 4 | 4 |
| Burke Inc. | 7 | Tied for 16th | 5 | 2 |
| MarketTools | 7 | Tied for 16th | 4 | 3 |
| E Rewards | 6 | Tied for 17th | 6 | 0 |
| Emsense | 6 | Tied for 17th | 3 | 3 |
| Forrester | 6 | Tied for 17th | 5 | 1 |
| Gallup | 6 | Tied for 17th | 3 | 3 |
| Hall and Partners | 6 | Tied for 17th | 4 | 2 |
| OnePoint Global | 6 | Tied for 17th | 6 | 0 |
| Insight Express | 5 | Tied for 18th | 4 | 1 |
| Insites Consulting | 5 | Tied for 18th | 5 | 0 |
| Nunwood | 5 | Tied for 18th | 4 | 1 |
| StrategyOne | 5 | Tied for 18th | 3 | 2 |
| Truth | 5 | Tied for 18th | 5 | 0 |
| Allegiance | 4 | Tied for 19th | 3 | 1 |
| Buzzback | 4 | Tied for 19th | 3 | 1 |
| Copernicus | 4 | Tied for 19th | 2 | 2 |
| Insights Now | 4 | Tied for 19th | 3 | 1 |
| KidzEyez | 4 | Tied for 19th | 4 | 0 |
| Lieberman Research | 4 | Tied for 19th | 1 | 3 |
| Market Probe | 4 | Tied for 19th | 4 | 0 |
| Sands Research | 4 | Tied for 19th | 2 | 2 |
| SPSS | 4 | Tied for 19th | 2 | 2 |
| USamp | 4 | Tied for 19th | 4 | 0 |