Current European growth trends:
* 9 hours per week spent on the web in 2008, up 27% from 2004 – more time than
people spent reading print media, watching movies or playing video games
* North South divide in Europe: Nordic countries have an internet penetration rate of 76% on average, compared to 45% in Southern Europe
* Internet consumption set to overtake traditional TV in June 2010 – 2.5 days per month spent on internet versus 2 days on traditional TV: but does not signify decline in TV- simply a shift in how it is consumed
* Online video established as most popular online audiovisual entertainment application, with more than 1 in 4 (28%) Europeans and over 300 million people worldwide watching short or full-length videos on the internet
* Time spent on the internet using a PC will drop from 95% today to 50% over the next 5 years
