Representing a company or organization on the Internet is one of a website’s most important jobs. Effectively explaining the company’s purpose and what it stands […]
Month: September 2008
One of us is smarter than all of us
The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the […]
How to market to the information-rich
The Web is the land of the skeptic, the cynic, the impatient, time-starved, information-overloaded consumer who is on a mission. The mission is to solve […]
Send Them Away, If You Want Them to Come Back
There are two main reasons why news sites are reluctant to send readers away by linking to third-party content. First, you shouldn’t send people away […]
Duplicate Content (Google)
Duplicate content. There’s just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot […]