The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the […]
Month: June 2008
How to win the search position game
Focus on what each click is worth, not on what position it should be inIn general, if a purchase conversion is worth $10, and one […]
Writing Style for Print vs. Web
Summary: Linear vs. non-linear. Author-driven vs. reader-driven. Storytelling vs. ruthless pursuit of actionable content. Anecdotal examples vs. comprehensive data. Sentences vs. fragments. I’ve spent many […]
Don’t design ‘what if’ navigation
The left column navigation should point forward; drive you towards your destination. The BBC website is a really great design. When you get to the […]