Month: October 2006

Chances are if any of these things happened to you in an actual store you would quickly leave your cart behind. However, these are only […]

Once online shoppers have found items and have successfully added them to their cart, their most common complaints: delays in receiving information about total cost. […]

The high-pitched screech of the drill. The sickly smell of antiseptic and fear. The long nervous wait for the attendant to call your name and […]

You can’t. The first step to dealing with participation inequality is to recognize that it will always be with us. It’s existed in every online […]

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to […]

“The following statistic might threaten you,” Trout writes, “but today’s business managers are expected to read one million words per week.” Let’s do some basic […]

The Web empowers the customer more than it empowers the organization. This shift in power is only beginning to be felt. One of the greatest […]

Six Fixes Our example site’s designers have several options for correcting user misconceptions about the IA: 1. Merge the two sections into a single area […]

There are some bad writing habits we all slip into from time to time. One is wordiness. If you tend to be wordy, here’s a […]

The billboard featured a close-up of a large slice of steaming pizza. And the headline said: “Ooey Gooey Pizza.” A woman walking by (and this […]